MURATTUNALI. / JOURNAL — NOTEBOOK · ACTIVE FROM DAY ONE
SCHEMA: BLOG + PERSON · RSS · LLMS.TXT
Journal.
Short, evidence-backed writing on visibility in the GEO era.
Every claim has a measurement behind it, and every article names its method.
This page has two readers: a person and a model. The layer you see was written for the person; beneath it sits a second layer, the one the model reads. Move the cursor — under the lens, the page appears as it explains itself to the machine. Or pull the switch and spread that layer across the whole page.
drag or click — the page swaps its two layers · shortcut: M
13 ENTRIES
03 LANGUAGES
LAST BUILD 2026-10-04
ISTANBUL --:--:--
01 — ENTRIES (13)
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N° 01
MEASURED
Why does Lighthouse say 87 when real Chrome says 98?
792 WORDS -
N° 02
MEASURED
One :has() selector was 70% of our TBT: 369 → 108 ms
806 WORDS -
N° 03
REMOVED
We removed Lenis and ScrollTrigger: scrolling is now CSS
753 WORDS -
N° 04
DECISION
Why this typeface? Two families retired, budget up 27.5%
986 WORDS -
N° 05
DECISION
Why we made the machine layer visible
1026 WORDS -
N° 06
REMOVED
The effects we removed: this site ships WebGL, not grain
1221 WORDS -
N° 07
MEASURED
Does llms.txt work? What the 2026 data says
897 WORDS -
N° 08
FIELD NOTE
For twenty years we asked about rankings — what GEO changed
687 WORDS -
N° 09
DECISION
There is an llms.txt at this site’s root — why we put it there
509 WORDS -
N° 10
MEASURED
CLS 0.001 on three live sites — how we measured it
643 WORDS -
N° 11
SYSTEM
The layer that breaks silently: how we test our own schema
619 WORDS -
N° 12
FIELD NOTE
Two B2B sites, seven languages each — what hreflang taught us
552 WORDS -
N° 13
SYSTEM
Don’t say "done" unmeasured: 1641 tests for a personal site
626 WORDS