What is the difference between SEO and GEO?

SEO is about the page being ranked; GEO is about the page being cited inside an answer. One brings a click, the other a quotation — and both rest on the same technical base.

What is llms.txt, and is it necessary?

A plain-text map that summarises a site’s content for answer engines. It is not mandatory and is not yet an accepted standard; on this site its measurable contribution is tracked with a first-party counter.

How do I show up in AI search?

Three conditions: your entities are defined in schema, your sentences stay true out of context, and your crawler policy permits citation. All three can be verified from the page source.

What should Core Web Vitals be?

Google’s “good” threshold for real-user LCP is under 2.5 seconds. This site’s own budget is 0.8 seconds, measured live after every deployment.

Can SEO be done without changing the existing design?

Usually yes. The technical layer, heading structure and structured data can be fixed without touching the visual design; design only enters the conversation when the content hierarchy contradicts the query.

Websites machines can see.

# Websites machines can see.
## Services
### Web Design + Development
### SEO Consulting

schema: Organization
schema: ProfessionalService
schema: Person
schema: WebSite

hreflang: tr · en · de · x-default
canonical: https://www.murattunali.com.tr/en/
Content-Signal: search=yes, ai-input=yes, ai-train=yes

llms.txt: # murattunalı.
llms.txt: > Makinelerin de okuduğu web tasarımı —
llms.txt: > İstanbul merkezli stüdyo: web tasarım,
llms.txt: > geliştirme ve SEO/GEO danışmanlığı, üç dilde.

Design for people. Structure for machines. Web design and SEO/GEO, AI-assisted.

Get your site machine-read →

The scene is still: your motion preference is off. All content follows, in order.

THIS PAGE: 135KBMEASURED LCP —CLS —INP —LAST BUILD: 2026-09-27/llms.txtLIVE WITNESS

Services

Web Design + Development

Editorial design + type system
Multilingual architecture (TR · EN · DE)
Motion choreography — reduced-motion included
Accessibility: AA baseline
Performance: built to LCP < 0.8s

SEO Consulting

Technical SEO audit and fix plan
GEO layer: schema + entity + llms.txt
Content architecture and templates
Multilingual hreflang setup
Measurement: verifiable metrics only

GEO Consulting

GEO audit: which query, which engine cites you
Entity architecture: schema · sameAs · disambiguation
AEO layer: question-answer structure and citable passages
llms.txt and AI crawler policy
Agent visibility: first-party crawler logging

Search engines and answer engines

A site today has to be visible to two different readers: the search engine that ranks a query and the answer engine that composes a response. Both read the same page; neither looks for the same thing.

Search engine optimisation

A search engine weighs a page on three axes: technical accessibility, whether the content answers the query, and measured speed. On the technical side that means crawling, indexing, canonical addresses and multilingual signals (hreflang); on the content side it means the page states in its heading which query it targets. Site speed is managed by measurement, not estimate — Core Web Vitals are read live after every deployment, and a number outside the budget does not ship.

Answer engine optimisation (GEO)

Answer engines — ChatGPT, Perplexity, Google AI Overviews — do not rank a page, they quote it. Being quoted takes three layers: structured data (schema.org) introduces the entities to the machine, llms.txt hands over a map of the content in machine language, and the sentences in the body stay true when lifted out of context. Generative engine optimisation is those three layers built together; which agent arrived on which day is measured separately.

Measurement

Every claim is measured and kept in a ledger: how many words a page carries, which page receives in-body links, which AI crawler arrived on which day. An improvement that cannot be measured does not count as done — this site’s own measurement ledgers and tools are public.

Frequently asked

What is the difference between SEO and GEO?: SEO is about the page being ranked; GEO is about the page being cited inside an answer. One brings a click, the other a quotation — and both rest on the same technical base.
What is llms.txt, and is it necessary?: A plain-text map that summarises a site’s content for answer engines. It is not mandatory and is not yet an accepted standard; on this site its measurable contribution is tracked with a first-party counter.
How do I show up in AI search?: Three conditions: your entities are defined in schema, your sentences stay true out of context, and your crawler policy permits citation. All three can be verified from the page source.
What should Core Web Vitals be?: Google’s “good” threshold for real-user LCP is under 2.5 seconds. This site’s own budget is 0.8 seconds, measured live after every deployment.
Can SEO be done without changing the existing design?: Usually yes. The technical layer, heading structure and structured data can be fixed without touching the visual design; design only enters the conversation when the content hierarchy contradicts the query.