How should a furniture manufacturer show FSC and PEFC?
On the website of a furniture, wood and paper manufacturer, FSC or PEFC is shown with its license code and only for certified products: under FSC, the code in the form “FSC C######” is written at least once in every promotional material, and the trademark may not be used in the company name or domain name. The EU’s deforestation regulation (EUDR) covers wooden furniture, paper and pulp; its application date was postponed to December 30, 2026.
Furniture, paper and forest products carried about 3.4% of sector-based exports registered with the Turkish Exporters Assembly (TİM) in 2025, at 7.99 billion dollars. This guide is the detail of the furniture row of the certificate map by sector; the general table of trademark rules is in the ISO, accreditation and CE marks guide.
Which certificate does a furniture and wood buyer ask for?
Usually a certificate showing where the wood comes from: an FSC or PEFC chain of custody certificate. For a manufacturer selling to Europe, the EUDR is added: the EU’s deforestation regulation (2023/1115) covers wooden furniture, paper and pulp and requires showing that the product comes from a source that did not cause deforestation. So the buyer’s question has two parts: is the product certified, and is the origin of the wood traceable?
How are FSC and PEFC shown on the website?
With the license code and next to the certified product. Under FSC’s trademark standard (FSC-STD-50-001 V3-0), a certificate holder may promote its certified products and the fact that it holds a certificate; the license code, in the form “FSC C######”, is written at least once in every promotional material, and every use goes through the certification body’s approval or an approved management system. When certified and uncertified products are shown together, the certified ones are marked separately; an additional standard asks for “www.fsc.org” to be written once in the material.
PEFC’s trademark standard (ST 2001:2020) also requires a license: the marks are used together with the license number, and an off-product use, for example the site’s general promotion, may not refer to a specific product. FSC trademarks may not be used in the company name, domain name or social media account name; PEFC, too, does not allow its name to be used in a company or domain name without PEFC’s permission.
In our reading, the site and every downloadable catalog are separate promotional materials: the code is written at least once in each. A catalog without the code that stays downloadable after the site has been updated falls under the same rule; when the catalog is renewed, the old file comes off the site.
| Item | On the website | Basis |
|---|---|---|
| FSC license code (FSC C######) | Yes, at least once in every promotional material | FSC-STD-50-001 V3-0 |
| FSC trademark, next to the certified product | With the certification body’s approval; kept apart from uncertified products | FSC-STD-50-001 V3-0 |
| FSC or PEFC name, in the company or domain name | No; for PEFC only with PEFC’s permission | FSC 9.1 · PEFC 6.1.5 |
| PEFC mark, with the license number | Under license; an off-product use does not refer to a specific product | PEFC ST 2001:2020 |
| “EUDR compliant”, before application begins | No | Our reading |
Where marks belong on a furniture and wood website
- 01FSC license code
- 02FSC trademark, next to the certified product
- 03FSC or PEFC name, in a company or domain name
- 04PEFC mark, with the license number
- 05“EUDR compliant”, before application begins
What should a furniture website not say?
- Using an FSC or PEFC mark without the license code.
- Using the FSC or PEFC name in the company name, domain name or social media account name.
- Showing certified and uncertified products on the same page as marked, without separating them.
- Tying the PEFC mark to a specific product in the site’s general promotion.
- Saying “EUDR compliant” before application begins: this is our reading; the regulation does not apply yet, and when it will apply has been postponed twice.
- Saying “digital product passport ready”: the ESPR working plan puts furniture in 2028; in our reading, this claim is premature today.
What changed for EUDR and FSC in 2026?
Two things. FSC’s new trademark standard (V3-0) took effect on July 1, 2026; the transition runs until January 1, 2029. The EUDR’s application date, on the other hand, was postponed twice: first to December 30, 2025, then, by an amendment published in December 2025 (2025/2650), to December 30, 2026. For micro and small enterprises established by December 31, 2024, the date is June 30, 2027, but this later date does not apply to the timber products in the annex of the former timber regulation. The commodities covered are cattle, cocoa, coffee, palm oil, rubber, soy and wood; wooden furniture, paper and pulp are among the products in Annex I. Printed products were removed from the scope. The delegated regulation that took effect in September 2026 (2026/2102) excluded aircraft and motor vehicle seats, single-use packaging, and packaging used only to support, protect or carry another product and placed on the market with it. As of November 10, 2026, there is no new postponement.
How does a buyer verify the certificate?
For FSC, with the license code in FSC’s certificate search; the search is on a temporary page today, and a new one is in beta. For PEFC, certified companies are found in PEFC’s own search (“Find certified”). Writing the code in every promotional material on the site lets the buyer run this search without asking the company. The company’s management system certificates, in turn, are searched in CertSearch; the four-step path is in the is a company’s ISO certificate real guide.
How are the product page and the machine layer built?
The product page says whether the product is certified and under which certificate; a certified product is marked with the license code, an uncertified product is not marked. The mark and license code on a certified product’s page match those on its packaging and in its catalog; seeing different codes or marks in three places becomes the buyer’s first question. If the wood species and origin are known, they are written in the technical table; this information also prepares for the question the EUDR will ask. In the machine layer, the certificate can be marked up as a Certification identical to the record visible on the page, knowing that Google does not use this markup for forest certificates: Google supports certification markup only in merchant listings, for the EU energy label and vehicle CO2 classes.
A short checklist for a furniture website
- Is there a license code next to every FSC or PEFC mark?
- Does FSC or PEFC appear in the company name, domain name or social media account name?
- Are certified and uncertified products separate on the page?
- Is a sentence with “EUDR compliant” or “DPP ready” left on the site?
- If the wood species and origin are known, are they written in the product table?
- Have the FSC trademark uses gone through the certification body’s approval?
- Is the transition timeline to the new FSC standard known?
The information here is not legal advice; confirm which rule applies to you from official sources and from your certification body’s current requirements.
Let’s read how your FSC and PEFC marks appear on your site together: in a free preliminary review we send a written note on which mark carries its license code and which stands without it.
Request a free preliminary review
For a site that shows your certificates as a record buyers can verify, B2B website builds and measures the certificate page, the product scope and the path to a quote together.
FREQUENTLY ASKED QUESTIONS
Where on the website is the FSC license code written?
At least once in every promotional material, in the form “FSC C######”. A website is a promotional material too; the code sits next to certified products or on the certificate page.
Can my domain name include FSC?
No. Under FSC’s trademark standard, FSC trademarks may not be used in the company name, domain name or social media account name; PEFC, too, does not allow its name to be used in a company or domain name without permission.
When will the EUDR apply?
The application date was postponed to December 30, 2026; for micro and small enterprises established by December 31, 2024, it is June 30, 2027. This later date does not apply to the timber products in the annex of the former timber regulation.