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What is GEO: from search engines to answer engines.

Murat Tunalı PUBLISHED: 2026-08-21 READING: 1′ GEO

For twenty years the question was always the same: “Where do we rank on Google?” The question is changing. Your customer now asks a model, and the model gives a single answer.

GEO — Generative Engine Optimization — builds your site's place inside that answer. It does not replace classic SEO; it adds a layer on top: content clear enough for models to cite, an identity consistent on every page, a structure machines can read.

Where to start

Three steps: build the schema layer, audit entity consistency, publish llms.txt. This site applies all three itself — check the source for proof.

Your site has two readers: a person and a model. Tell both the same truth.
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