Organization and LocalBusiness JSON-LD generator.
The Organization and LocalBusiness JSON-LD generator turns your organisation’s name, address, contact details and official profiles into a JSON-LD block for your page, using the fields Google recommends.
How to use
- Choose the type: an organisation, or a local business with a physical address
- Fill in the fields; write only information that actually appears on your page
- Press Generate, add the block to your home page or to the page that describes the organisation, then test it with Google’s Rich Results Test
The tool runs entirely in your browser — no data is sent, no cookies are written.
Which page does it go on?
Google recommends putting Organization data on the home page or on a single page that describes the organisation; it does not need to be repeated on every page. For a business that receives customers at a physical address, LocalBusiness does the same job as a subtype of the organisation and adds the address and opening hours.
Only visible information
Structured data is a summary of the page; writing information into JSON-LD alone that is not on the page goes against Google’s guidelines. The address, phone number and opening hours go into the block if they can be read on the page. The same rule applies to reviews: reviews and ratings that a business collects about itself on its own site are not shown as stars, which is why the tool does not offer those fields.
sameAs: official profiles
The sameAs field links the organisation’s official identities elsewhere: its Google Business Profile, its LinkedIn company page, its Wikidata entry. These links matter for AI search to recognise the organisation correctly; the details are in the guide to sameAs and digital identity.
After adding it
Once the block is added, test it with Google’s Rich Results Test and the Schema.org validator; what the errors and warnings mean is explained in the guide to debugging structured data. For the basics of JSON-LD, see JSON-LD basics.
The tool sends no data; the block is generated in your browser.