Certificate page: logo gallery or certificate record.
A logo gallery shows at a glance which certificates a company holds; a certificate record states each certificate’s standard and edition, scope, number, issuing body, dates and verification link. The gallery introduces, the record proves: the buyer’s screening needs the record, and the gallery can be added on top of it.
A manufacturer’s certificate page is usually built in one of two forms: a gallery where the marks are lined up side by side, or a record where each certificate stands with its details. The two give two different answers to the same question. The gallery answers “which certificates do you have?”; the record answers “does this certificate cover the product I will buy, and is it real?”. Where the certificate belongs on the site and all the fields of the record are covered in the certified manufacturer website guide.
What does a logo gallery do well?
It introduces. A mark known in the sector builds a frame in the buyer’s eye within a few seconds: this company has joined these programs. A gallery takes little space, needs little maintenance and fits easily into the site’s design. The problem is not the gallery itself but leaving it on its own: the mark does not say which activity and which facility the certificate covers, until when it is valid or where it can be verified.
What does a certificate record do differently?
It proves. The record brings onto the page the fields the buyer would see in the certification body’s database; the buyer can put the two records side by side and do their own screening. On November 10, 2026, the certificate page of Fersan Tekstil presented each certificate as a card with its scope, certificate number and issuing body; six of the ten cards also gave the expiry date, and the card of a certificate being renewed noted that renewal was in progress. In an FAQ entry, the page explained how the buyer can verify the certificates without asking, by stating which certificate is looked up on which portal.
Which one stays correct when a certificate is renewed?
The record, because it is the one that carries the information that changes. When a certificate is renewed, the mark usually stays the same; what changes is the date, sometimes the scope, and this year the edition. The new edition of ISO 9001 was published on September 16, 2026, and the last day of the transition for companies certified to the 2015 edition is September 30, 2029. For these three years, two different editions will stand under the same mark; a gallery cannot show this difference, the record’s edition line can.
Which one does an answer engine read?
The one written as text. A logo image tells a machine no more than what is written in its alt text; a record carries the certificate’s name, edition, scope and body in the page’s text, and the same information can also be written in structured data as Certification. It cannot be said that this will change how the site appears in Google: today Google uses certification markup only in merchant listings, for the EU energy label and vehicle CO2 class. Its value is giving every machine that reads the certificate the same information.
How do the two stand together?
The gallery becomes the record’s summary. Each mark links to its own record, with the standard, edition and certificate number next to it; certification bodies' guidelines also ask for the mark to be used together with this information. The gallery contains only marks the site has the right to use: ISO’s own logo does not appear. A certificate that comes off the record also comes off the gallery.
Which one should be chosen when?
If your buyer asks about certificates as part of the purchasing decision, the record is needed; the gallery is an optional summary. If certificates are not decisive in purchasing and serve only for presentation, a gallery can be enough, but even then a mark that shows neither scope nor edition can give the impression that a product the certificate does not cover is also certified. The Turkish Commercial Code counts a false or misleading statement about one’s own business as unfair competition; a record with a written scope limits this risk from the start.
How to test it: click every mark in your gallery. If clicking does not show the certificate’s number, scope and dates, that mark leaves your buyer with a question.
The information here is not legal advice; confirm the current requirement for using marks against your certification body’s rules and official sources.
Let’s read your certificate page together with this comparison: in a free preliminary review, we send you a five-point written note on your gallery and record, the missing fields and the marks that should be removed.
For a site that shows your certificates as a record buyers can verify, B2B website builds and measures the certificate page, the product scope and the path to a quote together.
Criterion
Logo gallery
What it tells the buyer Which programs the company holds certificates in; at a glance if the marks are familiar
Verifiability No route from the logo to the certificate; the buyer asks for the number and the body by email
Edition A logo carries no edition; ISO 9001:2015 and ISO 9001:2026 cannot be told apart
Updating Little work; but the logo of an expired certificate can stay without anyone noticing
Certificate record
What it tells the buyer Which certificate covers which activity, facility and dates
Verifiability With the certificate number and verification link, the buyer verifies it themselves in the database or by QR code
Edition The edition line shows which edition the company was certified to during the transition period
Updating The date and PDF change at every renewal; because the date is in the record, aging is visible
Logo gallery
Mark rules Certification bodies' guidelines ask for the standard, year and number next to the mark; a bare gallery does not meet this. ISO’s own logo cannot be used at all
Machine reading No text except the images' alt text; the alt text often does not even carry the certificate’s name
Risk of misleading Because the scope is not written, products or facilities the certificate does not cover can also appear under the mark
Visual impact Strong; recognized marks give a trust signal at first glance
When it is enough Next to the record, as a summary that links to it
Certificate record
Mark rules The mark sits inside the record together with the information the rule asks for
Machine reading The record is read as text; the same information can also be written in structured data as Certification
Risk of misleading Because the scope is written, the claim stays limited to the certificate
Visual impact Plain; table and text, with a small mark if any
When it is enough Enough on its own; the gallery is optional
| Criterion | Logo gallery | Certificate record |
|---|---|---|
| What it tells the buyer | Which programs the company holds certificates in; at a glance if the marks are familiar | Which certificate covers which activity, facility and dates |
| Verifiability | No route from the logo to the certificate; the buyer asks for the number and the body by email | With the certificate number and verification link, the buyer verifies it themselves in the database or by QR code |
| Edition | A logo carries no edition; ISO 9001:2015 and ISO 9001:2026 cannot be told apart | The edition line shows which edition the company was certified to during the transition period |
| Updating | Little work; but the logo of an expired certificate can stay without anyone noticing | The date and PDF change at every renewal; because the date is in the record, aging is visible |
| Mark rules | Certification bodies' guidelines ask for the standard, year and number next to the mark; a bare gallery does not meet this. ISO’s own logo cannot be used at all | The mark sits inside the record together with the information the rule asks for |
| Machine reading | No text except the images' alt text; the alt text often does not even carry the certificate’s name | The record is read as text; the same information can also be written in structured data as Certification |
| Risk of misleading | Because the scope is not written, products or facilities the certificate does not cover can also appear under the mark | Because the scope is written, the claim stays limited to the certificate |
| Visual impact | Strong; recognized marks give a trust signal at first glance | Plain; table and text, with a small mark if any |
| When it is enough | Next to the record, as a summary that links to it | Enough on its own; the gallery is optional |
FREQUENTLY ASKED QUESTIONS
Should I remove the logo gallery entirely?
There is no need. A gallery shows recognized marks at a glance, and that has value; but each logo should link to its own record, with the standard, edition and certificate number next to it. ISO’s own logo, however, is not used in the gallery either.
Should I open a separate page for the certificate record?
Yes, if you have more than a few certificates. SGS’s guide also recommends a separate certificate page. Product pages link to the record of the certificate that covers them.
Which fields should the record have?
Standard and edition, scope, facility, certificate number, issuing body and its accreditation, issue and expiry dates, verification link, the original certificate and the products covered. Writing the expiry date is not mandatory, but it shortens the buyer’s screening.