How should a food website show BRCGS, IFS and FSSC 22000?
On a food manufacturer’s website, the BRCGS, IFS and FSSC 22000 logos may be used on the website but not on consumer packaging; each is shown with the certified site’s own record and its verification path. For a halal certificate, the mark of Turkey’s Halal Accreditation Agency is not used on its own in the company’s promotion; the body that issued the certificate and its accreditation are written instead.
In this cluster’s sector map, food processing covers cereals, pulses and oilseeds, and hazelnuts: about 5.2% and 1.0% of sector-based exports registered with the Turkish Exporters Assembly (TİM) in 2025, at 12.37 and 2.26 billion dollars respectively. This guide is the detail of the food row of the certificate map by sector; fresh fruit and vegetables and seafood have their own guide. Where certificates generally belong on a website is covered in the certified manufacturer website guide.
Which certificate does a food buyer ask for?
Usually a food safety certificate recognized by GFSI: BRCGS, IFS or FSSC 22000. GFSI’s page of recognized programs (August 2026) lists these three together with GLOBALG.A.P. For a manufacturer selling to the halal market, a halal certificate is added; in Turkey, halal conformity assessment bodies are accredited by the Halal Accreditation Agency (HAK), and HAK itself does not issue halal certificates.
How are food certificates shown on the website?
Each by its own program’s rules. Under BRCGS’s certified site guidelines of October 2026, the logo is used only by a certified site without scope exclusions, and the logo is downloaded from the Directory record; the website, email signature, social media, brochures, trade fairs, vehicles, workwear and business-to-business outer packaging are permitted. In a company with several sites, the certified site, its site code and a link to its Directory record sit next to the logo. The IFS logo may be used in the website’s quality management section or in a section about quality and safety in general. The FSSC 22000 scheme (v6.0) limits the logo to marketing, that is, printed material and the website.
For a halal certificate, the site states the issuing body’s name, its accreditation and the certificate’s scope. In Turkey, for example, the halal certification unit of the Turkish Standards Institution (TSE) issues certificates under the OIC/SMIIC 1:2019 standard with accreditation number 2019-001 from HAK; a buyer can see that number in HAK’s list of accredited bodies. If the certificate’s scope is tied to specific products or production lines, the product page says which products are covered.
| Item | On the website | Basis |
|---|---|---|
| BRCGS logo, on the website | For a certified site without scope exclusions; link to the Directory record | BRCGS109a v1 |
| BRCGS logo or wording, on consumer packaging | No | BRCGS109a v1 |
| IFS logo, in the site’s quality section | Yes; not on the product, primary packaging or consumer advertising | IFS logo terms |
| FSSC 22000 logo | In marketing only; not on the product, label, packaging or certificates of analysis | FSSC 22000 v6.0 |
| HAK mark, in the company’s promotion | No; HAK does not issue certificates, the mark belongs to the accredited body | HAK AKR-Rh-005 |
Where food certificates belong on a website
- 01BRCGS logo, on the website
- 02BRCGS logo or wording, on consumer packaging
- 03IFS logo, in the quality section
- 04FSSC 22000 logo, in marketing
- 05HAK mark, in the company’s promotion
What should a food website not say?
- Showing a certification logo in images of consumer packaging: BRCGS prohibits its logo and the BRCGS wording on consumer packaging, FSSC 22000 prohibits its logo on any packaging, and the IFS logo may not be used on the product or primary packaging.
- A logo on technical documents and certificates of analysis: BRCGS counts technical documents, and FSSC 22000 counts certificates of analysis, as prohibited places.
- Using the HAK mark in the company’s own promotion: HAK’s rule ties the mark to the accredited body and to use together with that body’s logo, and prohibits giving the impression that HAK certified the product; not using it in the company’s promotion is our reading.
- Leaving the logo of a suspended or ended certificate: BRCGS requires the logo and all claims to come down when the certificate ends, and IFS requires the logo to be removed immediately on suspension or withdrawal.
- Presenting a product or site outside the certificate’s scope as certified.
What changed in food in 2026?
In October 2026, BRCGS published new certified site guidelines (BRCGS109a v1) and a brand transition guide. The transition to the new logo was given until October 6, 2027 for digital use and until October 6, 2028 for printed material. In practice, the BRCGS logo on the site is replaced within that period with the new logo from the Directory record; the change is made not on one page but everywhere the logo is used.
How does a buyer verify a food certificate?
In each program’s own register. For BRCGS, in the Directory, by site code or company name; verification requires a free “Directory Lite” account. The IFS database requires a login; the public verification path is the page opened by the QR code on the certificate. The FSSC 22000 public register is updated daily and can be searched free of charge by company name. For a halal certificate, a buyer first checks whether the issuing body is on HAK’s list of accredited bodies. The site’s job is to write that path next to each certificate; the general four-step path is in the is a company’s ISO certificate real guide. For a buyer to take these steps without asking the company, it is enough for the certificate or site code to be written on the site.
How are the product page and the machine layer built?
The product page says at which certified site the product is made and links to that site’s certificate record; in a company with several sites, this link is how a product from an uncertified site is kept from looking certified. In the machine layer, the certificate can be marked up as a Certification identical to the record visible on the page, knowing that Google does not use this markup for food certificates: Google supports certification markup only in merchant listings, for the EU energy label and vehicle CO2 classes. The value lies in telling every machine that reads the certificate the same thing the page says. Downloadable files are part of the site too: BRCGS counts technical documents, and FSSC 22000 certificates of analysis, as prohibited places for the logo; product sheets and analysis reports are read for logos as well before they go on the site.
A short checklist for a food website
- Are the certified site, certificate or site code and verification path written next to every certification logo?
- Does a certification logo appear in product or packaging images?
- Is the BRCGS logo the current version downloaded from the Directory record?
- In a company with several sites, is every product linked to its own certified site?
- For the halal certificate, are the issuing body and its accreditation written, and is the HAK mark kept from being used on its own?
- Are the products covered by the halal certificate stated on the product pages?
- Is the logo of a suspended or ended certificate left on the site?
- Is there a logo in the PDFs of certificates of analysis and technical documents?
The information here is not legal advice; confirm which rule applies to you from official sources and from your certification body’s current requirements.
Let’s read how your food certificates appear on your site together: in a free preliminary review we send a written note on which logo is in the right place and which one sits where it should be removed.
Request a free preliminary review
For a site that shows your certificates as a record buyers can verify, B2B website builds and measures the certificate page, the product scope and the path to a quote together.
FREQUENTLY ASKED QUESTIONS
Can I show the BRCGS logo on product packaging?
Not on consumer packaging; BRCGS prohibits both its logo and the BRCGS wording on consumer packaging. Business-to-business outer packaging, on the other hand, is among the permitted uses.
Where can the FSSC 22000 logo be used?
In marketing only: in printed material and on the website. It may not be used on the product, the label, any packaging or certificates of analysis.
Can I use the HAK mark with my halal certificate?
HAK does not issue halal certificates; it accredits certification bodies. Its rule ties the mark to the accredited body and to use together with that body’s logo; on the site, write the body that issued the certificate and its accreditation.