- @type
- Service
- @id
- /en/services/seo-consulting/#service
- serviceType
- SEO Consulting
- provider
- /#org
- areaServed
- Istanbul Q406 · Turkey Q43 · Europe Q46
- availableChannel
- ServiceChannel · /en/contact/ · tr en de
- hasOfferCatalog
- OfferCatalog · 5 Offer
- audience
- Audience · audienceType
- url
- /en/services/seo-consulting/
- DELIVERABLEShasOfferCatalog › Offer × 5in schema
- Technical SEO audit and fix plan
- Structured data: schema + entity
- Content architecture and templates
- Multilingual hreflang setup
- Measurement: verifiable metrics only
- TIMING—not in schema · human only
- Technical fixes usually surface in crawl and index data within 2–6 weeks.
- EVIDENCEObservation × 3in schema
- Mikro Yazılım Destek: 121 addresses in the sitemap · llms.txt present · 6 schema typesOctober 15 – 23, 2026 · Playwright cold load, 1440×900 · a machine-readability measure, not a ranking result · Case sheet
@id variableMeasured value observationDate /isler/mikro-yazilim-destek/#olcum-sitemap Sitemap URL count 121 URL 2026-10-15 /isler/mikro-yazilim-destek/#olcum-llms llms.txt present true 2026-10-15 /isler/mikro-yazilim-destek/#olcum-sema Schema.org types (JSON-LD) 6 2026-10-15
- WHO IT IS FORaudience.audienceTypein schema
- Corporate sites that are searched for but not found, publish in several languages or across many pages, and want to fix that by measuring it.
- NOT FOR—not in schema · human only
- We do not take on projects that want a promise of first place for a single keyword, traffic reports that cannot be measured, or bought links.
PROCESSHow does SEO consulting work?
Audit
Technical SEO + current visibility: where you stand and why.
Architecture
Crawlable HTML, schema coverage, entity consistency — a machine-readable base.
Content system
The Journal engine: writing structured clearly enough for models to cite.
Monitoring
Only what is measured gets reported; no invented metrics.
People search
query → results → click
Models answer
question → synthesis → source.
MEASURED DIAGRAMS
Three engines, one structure
HTML
Three languages, one cluster
Türkçe English Deutsch x-default
An open door for AI crawlers
WHY THIS WAY
Three layers, three separate jobs
Search engine optimization, answer engine optimization and generative engine optimization are not the same thing. Classic search returns a list of pages and aims for the click. An answer engine writes an answer and cites sources; the goal is not to appear in a list but to be named inside the answer. A generative engine decides which passage to quote while it produces the answer; there, what wins is not the page but the paragraph. All three share a single condition: being indexed. A page that is not indexed cannot be named in any answer. The full difference is written up separately.
Index first, then visibility
When the order is reversed the work is wasted, and the concrete example is this site’s own history. The Search Console reading of 22 August 2026 was this: 57 pages indexed, 13 pages crawled but NOT indexed, one impression in total. Crawled but not indexed is not a crawl error but a quality verdict — Google saw the page and judged it not worth including. No visibility work done before that verdict is closed produces results.
In the same reading our own measurement said the same thing: of 58 pages, zero passed the 800-word threshold. Two independent measurements, one conclusion. That is why the order of work is always the same: measurement baseline first, then content depth, then the structure layer, and notification last.
What the structure layer is for
When an answer engine reads a page it looks at two things: the text itself and the structure that says what the text is. The second is written in JSON-LD, and the nodes are linked to each other through stable identifiers — organisation, person, site, page, article, breadcrumb. On this site every route has a WebPage node, the service pages have FAQ and how-to nodes, and those questions are visible on screen too. Hidden text starts a step behind in both accessibility and citation. The basics of the structure are written up separately.
The second part is the map given to model crawlers. This site’s llms.txt file offers models a short index of 56 URLs; the full list is in llms-full.txt (242 URLs) and is generated from the collection: when a new article lands, that file grows by itself. The third part is notification — IndexNow alerts Bing and the Yandex family instantly; Google does not use this protocol and goes by the sitemap. The difference between the two and how notification works are explained separately.
Cluster architecture
Standalone articles accumulate but do not carry each other. Cluster architecture builds a topic as a pillar page with spokes attached to it; the pillar defines the term, the spokes answer individual questions, and all of them link to one another. The measurable difference is this: a single spoke page is weak on its own, while the cluster as a whole builds topical authority.
On this site 8 clusters are live: accessibility, answer engines, performance, multilingual, being found on Google, site migration, commissioning a website, export websites. In total 109 guides and 53 glossary entries; every guide is at least 800 words, every term between 300 and 600. The numbers are not a preference but a contract: they sit as separate tests in the verification suite, and a page that falls below the threshold cannot be published. The whole layer is on the pillar page.
Building this layer is tied to a measurement ledger: how many words each page carries, whether each page receives links from body text, which heading skips a level of the hierarchy — all counted from disk, and the thresholds come from there. The principles of the same discipline are on the approach page, and how the three services draw on one set of decisions is on the services overview.
SCOPEWhat does SEO consulting include?
What does an SEO consultant deliver?
The delivery is not a report but an applied fix list. Audit findings are ordered by weight, each item is written with a measurable threshold, and the same measurement is repeated after the fix. If the number does not hold, the item does not close — this site’s own performance budget works by the same rule.
What does a technical SEO audit cover?
Crawlability and indexation, Core Web Vitals field data, canonical consistency, the hreflang matrix, structured-data coverage and the internal link graph. The audit measures from the browser and the server; a dashboard screenshot is not evidence. The answer-engine side is a separate layer, built under GEO consulting.
Technical SEO consultant versus content consultant
A technical SEO consultant makes the page readable; a content consultant makes it worth reading. Here the two are not bought separately: the content template is built while the architecture is built, because without semantic structure even good writing stays invisible at passage level.
Enterprise SEO consulting: multilingual, multi-team
In an enterprise project the constraint is process, not technique: several teams, several languages, an approval chain. Enterprise SEO consulting is therefore delivered as a layer of rules — multilingual site architecture, schema at template level, and audit steps that run before release. Rules that are not written down disappear by the third sprint.
LOCATION: ISTANBUL
Istanbul, TR — remote by default; on site when it matters.
Related
FREQUENTLY ASKED QUESTIONS
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How much does SEO consulting cost?
The audit and the build are separate items; price is set by scope in a written quote. The variables that carry cost: site size, number of languages, and who implements the fixes — the plan can be handed to your team, or implementation can be included.
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Do you provide SEO without a redesign?
Yes. Most technical gains are made without touching the design: schema, canonicals, hreflang, the internal link graph, crawl budget and performance headers. The only case that needs design is content structure that cannot be read at passage level; the audit says that separately.
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What does a technical SEO audit cover?
Crawlability and indexation, Core Web Vitals field data, canonical consistency, the hreflang matrix, structured-data coverage and the internal link graph. Measurement comes from the browser and the server; a dashboard screenshot is not evidence.
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How long until SEO results show?
Technical fixes usually surface in crawl and index data within 2–6 weeks. Rankings and traffic are slower: the first meaningful movement from content and entity work is measured after the third month. Estimates are not reported; measurements are.
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Can this be applied to my existing site, including WordPress?
Yes. The audit runs on top of your current stack, and the report separates what is possible on today’s system from what would need a platform change. WordPress, Shopify or a custom stack makes no difference.
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How does enterprise SEO consulting work in practice?
In an enterprise project the constraint is process, not technique: several teams, several languages, an approval chain. The delivery therefore includes a layer of rules — schema at template level, audit steps that run before release, and written thresholds. Rules that are not written down disappear by the third sprint.
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Do you provide monthly reporting?
Yes, but the report is not a slide deck: the measured value, the method, the date and the command that reproduces the same number. A line that cannot be measured says so; estimated metrics are not written.
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Do you do link building?
No purchased links. Link work runs through publishable content and verifiable data — measurement publications, open-source tools, pages worth citing. The site pays for the shortcut later.