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Screen reader A screen reader is assistive technology that turns on-screen content into speech or braille output and lets the user navigate by keyboard. Accessibility

Search Console is a free service from Google for monitoring a site’s status in Google Search and for seeing and fixing its problems. Being found on Google

Semantic HTML means choosing each element for its meaning rather than its appearance — a heading element for a heading, a button element for a button, a list element for a list. Accessibility

Sitemap A sitemap is a file, usually written in XML, that lists the addresses of a site’s pages and, optionally, their last modification dates for search engines in a single file. Being found on Google

What is a social compliance audit?

A social compliance audit is the examination by an independent auditor of working conditions, occupational health and safety and business ethics at a production site against a code of conduct.

The audit is usually requested by the buyer: major brands and retailers expect their suppliers to have been audited against a particular program. The three programs Turkish exporters encounter most often are amfori BSCI, Sedex’s SMETA and WRAP. What the three have in common is that they are audits; how they differ is what the result is and how it can be shown.

Is an audit result a certificate?

Mostly not. amfori BSCI’s own help page says it is not a certification; the result is an audit rating from A to E, and the full report is open only to amfori members and the audited supplier. According to Sedex, neither membership nor a SMETA audit is a certification; nor is there a pass or fail result. WRAP, on the other hand, gives the facility that passes the audit an annual “Certification of Compliance”; since March 1, 2026, the levels have been removed.

How is an audit mentioned on the site?

As an audit, not a certificate: the program’s name and version, the audited facility, the audit date and the form of the result. The programs' names and logos require permission: amfori’s name and logo require prior written permission, and the Sedex and SMETA trademarks may not be displayed without a contract or written approval. WRAP’s “Certified Facility” logo, by contrast, may be used on a website only while the certificate is valid. The verification route also differs: the WRAP facility map is public, while for the other two programs the buyer asks the supplier for the report.

  • Do not write “BSCI certificate” or “SMETA certified”; neither program has a certificate.
  • List audits under a heading separate from the certificate record: “Audits”, not “Certificates”.
  • The audit of a contract manufacturer’s facility is not your audit; write whose facility it is.

An audit also has a time limit. In amfori BSCI, at ratings A and B the full audit is renewed within two years at the latest; at ratings C, D and E a follow-up audit comes within 2 to 12 months. The current version of SMETA is SMETA 7 (2024). The WRAP certificate is annual, and existing old Platinum certificates remain valid until their own expiry dates. If an audit is mentioned on the site, its date is written too and updated at the next audit.

A detailed comparison of the three programs and the phrases to write on the site are in the social compliance audits guide.

For a site that shows your certificates as a record buyers can verify, B2B website builds and measures the certificate page, the product scope and the path to a quote together.

Certified manufacturing

Soft 404 A soft 404 is a page that shows visitors “page not found” or empty content but returns a 200 (success) code from the server instead of an error code; Google treats these pages as error pages and does not index them. Site migration

Structured data is an additional layer that labels a page’s content with a standard vocabulary machines can understand. Answer engines

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Text expansion is the same content being of different lengths in different languages, and the layout having to flex accordingly. Multilingual

TLS certificate lifetime is the period from the day the certificate that provides a site’s HTTPS connection is issued to the day its validity ends. Certified manufacturing

Total cost of ownership is the sum of all the costs of buying an asset or service and using it over its service life. Certified manufacturing

Transaction certificate A transaction certificate is the document, issued by a certification body under Textile Exchange standards, that shows a specific delivered consignment of goods is certified. Certified manufacturing

Translation memory A translation memory is a database that stores previously translated sentences and suggests them when the same or a similar sentence comes up again. Multilingual

TTFB (Time to First Byte) is the time between the browser sending a request and receiving the first byte from the server. Performance

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URL inventory A URL inventory is a single list that gathers every address of a site that search engines know — current pages, address variants and old addresses; in a site redesign or migration, the redirect map is derived from this list. Site migration

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WCAG (Web Content Accessibility Guidelines) is the international standard published by the W3C that defines the accessibility of web content through testable success criteria. Accessibility

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x-default is a special hreflang value declaring the default page to show when no language version matches the user’s language. Multilingual

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