Context
Edolines’ promise is built on an absence: “Done right, logistics is invisible.” The site’s job is to carry that promise in 14 languages, in the reader’s own script. Arabic pages run right to left; Chinese, Japanese, Korean and Hindi pages stand in their own writing systems.
- Five ports → one contract, one contact
- Every knowledge page → its basis, its source, its date
- # the site’s own statements, from the About and Knowledge Base pages
Strategy
Trust is built on evidence, not on claims. The principles section opens with “These are not marketing lines, they are our working rules. Tell us when we fall short.” The knowledge base shows its source and date on every page; shipment examples stand on their own records, without customer names. The accessibility statement is written in the same voice: next to what was done, it lists the known limits.
CLOSE-UP
The crops are real regions of the live site; each caption is the section’s own heading.
- 01Uluslararası nakliye ve lojistik firması, İstanbul Beş liman. Bir dünya. edolines.com/
- 02Taşıdığımız yükler edolines.com/
- 03خمس وسائل نقل، عملية واحدة edolines.com/ar/
- 04Ambarlı edolines.com/limanlar.html
- 05bilgi edolines.com/bilgi/incoterms-2020.html
Structure
The home page opens with the globe and the quote form on the first screen. Then come five transport modes plus customs and warehousing, cargo moved, departure ports and scheduled lines. Services, ports, the knowledge base and a glossary of 81 terms have their own pages; the sitemap holds 1,008 addresses in 14 languages.
ARCHITECTURE
The lines are measured layout: container width and section rhythm are read from the live page, not drawn by hand.
Design
Headlines speak in a heavy voice, set in Archivo 800; the main headline is in capitals. The measured palette carries a near-black ground and white with three tones of gold: brass, light gold and cream. At the centre of the page stands a globe built from NASA’s night imagery; the ports are marked with their United Nations location codes.
MATERIAL
Headline typography — the specimen line is measured from the live page’s computed style.
Measured palette: the page’s three most frequent neutrals plus its saturated accents.
Interaction
The İstanbul clock runs live in the top strip, and the globe stops with a “Stop the globe” button. The film on the home page advances with scrolling, with “Pause film” and “Skip this section” beside it. The ports on the globe can be visited in order with the keyboard. With reduced motion, the opening sequence is not shown, the film is off and the globe holds a single frame.
MOBILE
Three real 390 px frames; the alt text is the page’s own title.
- 06Uluslararası nakliye ve lojistik firması, İstanbul
- 07Edolines
- 08Türkiye konteyner limanları: beş çıkış noktası
Lessons
Many languages are a structural decision, not a translation ratio. At Edolines every language version carries every page; text direction and script are each page’s own declaration. The same rule holds for knowledge: every page carries its basis, source and date in its credits, and the machine reader finds the same author and dates in the schema.